About Us

Since 1985, Creative Marketing Associates have represented the leading manufacturers in the consumer electronics industry to both Retailers and Custom Installers across the Southeastern United States. The principal owners are Liz Kershaw, Steve Merritt and Jim Kershaw. Having spent our entire careers within the Consumer Electronics industry, we, and our staff are a proven resource for our accounts and to our manufacturers. We have extensive experience working on local, regional, national and international levels with manufacturers, mass merchandisers, independent retailers, sound contractors, custom installers, recording studios, and federal, state and local government departments.

Over our tenure, we have been involved in the development of a number of the more significant industry and technology milestones. We have brought to our customers the first Projection Televisions, the beginnings of Dolby Surround Sound, the introduction of the THX Home Theater Standards, and the launch of High-Definition Television. We were among the first within the industry to develop a multi-brand marketing presence highlighting the emergence of the dedicated Home Cinema spaces, now so popular throughout the country. As a result of these first-hand experiences, we possess the in-depth expertise required to service our clients across a multitude of disciplines. In addition, we have access to the key industry relationships and media channels that can only be obtained through many years spent within the industry.

Drawing from this broad base of knowledge, Creative Marketing Associates offers exceptional customer and technical service abilities to the Retail and Custom Installation trade, to their client base, and to the Manufacturers that we represent. We are all personally committed to building the kind of loyalty, communication, and teamwork between our dealers, consultants and manufacturers that only enhances long-term profitability for all parties.

About our commitment

We want to be a total resource for our accounts, to their clients, and to our manufacturers in all aspects of executing a business transaction. Thus, our dealers can then focus on providing a higher degree of service to their clients. Simply put, our goal is to enhance the sensory experience that our dealers and our manufacturers create for their customers, and to add value for all involved. We work very hard to deliver on this promise, but we also believe in treating our customers, as we ourselves like to be treated - like friends!

The Territory

North Carolina
South Carolina